Breaking Boundaries: ‘See Color’ Redefines Color Perception in Plastics
The IV World Plastic Connection Summit introduces an exciting new feature with the launch of Color Trend 2026, a color trend guide created by Think Plastic Brazil to assist professionals in the converted plastics industry in Brazil. The guide will also showcase See Color, a tactile language method for identifying colors in plastic. The launch event will be held from April 8 to 10, with the 8th open to the public, at the Novotel Center Norte in São Paulo. Organized by Think Plastic Brazil, founded by the Brazilian Plastics Institute (INP) and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the summit promises to be a significant event.
“The adoption of see color in the 2026 edition of Color Trend is aligned with one of the premises of Think Plastic Brazil, which is to bring innovation, design and sustainability to the Brazilian converted plastic sector through creative actions that connect us to the main players in the global market”, says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
One of the projects in the World Plastic Connection Summit ecosystem, This is an international guide to color trends with a focus and research from a Brazilian perspective, dedicated to the converted plastics industry, offering a complete chart that guides the sector in the year following its publication, published in Portuguese, English and Spanish. The 2026 edition is designed by Marcelo Rosenbaum, a renowned Brazilian architect who has won international awards.
This will highlight innovation in accessibility with see color, a tactile language method that uses high relief, as well as Braille, to enable access to color information for people with visual impairments (blind, low vision or color blind). Reading can be done both visually and by touching the symbols with your fingertips, so that people with visual impairments can understand and identify colors in any plastic application, such as household items, toys, decorative objects, medicines, among others.
The See Color method was developed by researcher Sandra Regina Marchi in her doctoral thesis, drawing from Color Theory, which includes primary colors (red, yellow, and blue), secondary colors (orange, green, and purple), as well as neutral colors (black and white). According to its creator, See Color is an innovative and unique approach that generates tactile color codes that are both easy to remember and compact in size. These codes can be applied to any object, enabling visually impaired individuals to become independent and make their own informed choices.
On April 8, converted plastics industries and companies will present see color on their products to everyone present at the event. The Brazilian Institute of Geography and Statistics (IBGE) points out that there are more than 6.5 million visually impaired people in Brazil, 500,000 of whom are blind and around 6 million have low vision. Therefore, the implementation of see color represents a significant advance in accessibility, allowing this public to identify colors in plastic products independently. The initiative reinforces the sector’s commitment to inclusion and innovation, making design more accessible and functional for millions of Brazilians.
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